Q1 sets the tone for the entire year.
By the end of February, most agencies know whether they’re ahead, behind, or somewhere in between their 2026 production goals.
The good news? There’s still time to adjust.
Here are five practical moves to finish Q1 strong.
1. Revisit Last Year’s Lost Accounts
Accounts that moved due to pricing or appetite changes may look different today.
Markets shift. Guidelines evolve.
A quick re-approach can reopen doors.
2. Review Mono-Line Clients
If you have commercial clients with only one policy, there may be opportunity sitting inside your book.
Simple questions like:
“Has anything changed in your operations?”
“Have you reviewed your liability limits recently?”
can uncover cross-sell potential.
3. Re-Quote Tough Risks
Hard-to-place doesn’t mean impossible.
If you avoided submitting a risk because you assumed it wouldn’t fit standard appetite, it may be worth another look.
Access matters — and strategy matters more.
4. Check Renewal Conversations Early
Proactive renewal discussions create trust and uncover gaps.
Instead of waiting for renewal season, use Q1 to strengthen relationships.
5. Ask Before You Assume
One of the biggest production leaks in hard markets?
Assuming a risk won’t fit.
A quick appetite conversation can save a lost opportunity.
Finishing Q1 strong doesn’t require a massive marketing push.
It requires focus.
Small actions.
Smart strategy.
Consistent execution.
If you want to review opportunities or talk through appetite, our team is here to help.
Let’s build momentum heading into March.


