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Underwriters start with how the creator makes money: what they do, how much they earn and who they work with. The more clearly an agent explains the...

If you earn money from content, brand deals, client work or sponsored posts, you're running a business, and that comes with business risks. Here are...

The easiest way to bring up business risk with a creator is to ask how they make money. Start with the work, not the policy, and the conversation...

Most small businesses manage some risk every day. They lock the studio, back up files and update passwords. Few can show it. When it's time for an...

No two creator businesses look the same. A photographer with a car full of gear, a podcaster with sponsors and a video producer on client deadlines...

When agents hear "creator," many picture one person with a phone and a following. Look closer and you'll find a whole group of small businesses:...

A creator business can look simple from the outside: someone makes good work and gets paid for it. Underneath, most of them carry the same three...

You probably already have a creator in your book. Maybe it's the wedding photographer who insures her car with you, or the client whose son edits...

The first conversation with a creator-economy prospect sets the tone for everything after it. If it starts with followers, it stays on the audience....

A creator-economy business often runs on three things: the gear it works with, the space it works in, and the online accounts that bring in customers...